Consider working through some foundational parts first. If you rush into things, you may end up in a less than ideal situation. Start with this course to sort through your why, organize your preferences, and design your ideal practice!
Lawyers are awesome at spotting issues and all of the things that can go wrong with their client’s situation. However, when we start thinking about opening up our own firms or changing from a traditional law firm model, our minds immediately go to all of those same things. We become paralyzed by overanalyzing the situation and keep putting off the launch of a new firm or change in practice. This course helps you with the very first things you should think about, instead of all of those how questions that pop in your mind to scare you off from moving forward. Designing your ideal practice is the key to success when launching your law firm and everything else flows from your design.
It's not the right time...
You have always wanted to start your own firm and keep waiting for the right time, but the years keep going by. Let’s get started designing your ideal practice so you can see all of the possibilities waiting for you.
My schedule is already packed...
Self-paced and online fits your schedule. Online modules and downloaded worksheets make it easy to design your ideal practice with your current schedule. The course is self-paced and you simply move on with the completion of each module. There is no logging on at a certain time required.
I'm nervous I'll mess it up...
If you are nervous about even the idea of starting your own firm, you are in good company. The fun part of this online course is the encouragement and the idea that you can really do anything you want, with the right design.

In this module, we explore what you are known for, what you are currently doing, and your likes and dislikes to figure out the initial direction your practice should go.

Being happy with your practice means looking at both your professional and personal lifestyle. This module makes you think about what you like about your current lifestyle, what you wish you could change, and your ideal setup.

The dreaded topic of hours comes up in this module. We look at work hours, what you are doing during those work hours, and what you want to be doing during the hours you are not at work.

This module forces some difficult conversations with yourself and possibly with others. Money is often a taboo topic that is not discussed much when launching a firm, other than how do I get enough clients to pay my bills. However, there is so much more to money and mindset that will help you succeed as a law firm owner.

Before you can start a practice, you need to narrow down what types of clients you want to help. Honing in on your specific type of client from the very beginning of your practice will propel your firm’s marketing, branding, and…cash flow.

Whether you want to be a true solo or have dreams of creating the new big law firm, thinking about the types of support you need now and in the future will help in designing your ideal practice.
Things you should know before you sign up!
The course is designed to be the first step to launch your firm within 3-6 months. The actual timeline, of course, is up to you. This course is 100% self-paced. The recorded materials are about 3 hours worth of content. There are worksheets to complete as you watch and it is up to you how much time you put into the process.
If you have your own practice but it is currently not fitting your needs, matching your lifestyle, or causing resentment, this course is a great start to figuring out what isn't working and how to create your ideal practice.
This course is setup in a conversational format with easy to follow worksheets to complete as you go. The instructors teach together and dive into the self-examination process so you know the right questions to ask.
We have several support options ranging from FAQs to one-on-one discussions to walk you through any roadblocks you encounter.
We stand behind our work, and your satisfaction is guaranteed. If you are dissatisfied with an aspect of the course, let us know and we will fix it.
By the end of the course you will have a clear understanding of what your ideal practice is and how you need to make any future decisions to support this structure. Examining yourself and your wants/needs will allow for less changes in the future.
Great question! Lawnch is primarily a brand of collaboration to help lawyers figure out all of the parts of practicing law that we were never taught in law school. A joint venture between Lawyer Success Network® and Law Firm Success Group, Lawnch brings out the fun of starting a firm, making money, and leaving behind preconceived notions about what it means to own a law firm. Lawnching is just the beginning! New courses are being developed this very moment and can be found on this site.
Thanks for visiting Lawyer Success Network® ! I am a formerly mild-mannered bankruptcy attorney (said no one ever!), turned super hero for lawyers who want to innovate and move the practice of law forward. Sometimes, it means creating new client processes, or coming up with a totally new product, or even developing client-friendly packages that make it easy to buy. 
I was the founder of Jen Lee Law, Inc. and helped individuals and companies with debt, credit, and financial stress before I decided to use my superpowers for the legal business model instead. In my spare time, I love to nerd out on marketing, business development, and law practice management. 
I live in Minot, ND and have two girls, Ingrid and Heidi. We also have a bunch of dogs and cats (the number varies from day-to-day, as we do fostering and rescue whenever we can sneak another one home without my husband noticing).
Please connect with me on LinkedIn and tell me more about what you do.


Alay Yajnik is a law firm growth expert and founder of Law Firm Success Group. He has run a $100MM business and built a $5MM business from the ground up. Alay’s firm is dedicated to helping busy lawyers across the country start their own firms, make more money, work fewer hours, and spend more time doing the things they love. Alay is the author of Staffing Up: The Attorney's Guide to Hiring Top Talent, the first book on hiring for lawyers. He has spoken at bar associations across the country, and is the host of the Lawyer Business Advantage podcast. Alay Yajnik holds an MBA in Finance and Marketing from Santa Clara University.
LAWNCH: Design Your Ideal Practice
For New and Existing Practices

100% risk free - we stand by our courses. If you are dissatisfied with an aspect of the course, let us know and we will fix it!

Here's what you get:
Access to Lawnch: Design Your Ideal Practice Course
Helpful worksheets that guide you through each module
Design roadmap to outline your ideal practice
$399 One-Time Payment